Essays about: "marketing of finance"

Showing result 1 - 5 of 50 essays containing the words marketing of finance.

1. 1. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Adriana Fernandez Villalobos; [2023]
   Keywords : energy; women; gender; justice; rural; Business and Economics;

   Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

3. 2. Institutional Investors and Sustainability - An Analysis of Institutional Investors’ Legal Due Diligence Obligations

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Louise Bjerrek; [2022]
   Keywords : Sustainable Finance Disclosure Regulation; Human Rights Due Diligence; Institutional Investors; Greenwashing; Guiding Principles on Business and Human Rights; OECD Guidelines for Multinational Enterprises; National Contact Point.; Law and Political Science;

   Abstract : The European Union’s Sustainable Finance Agenda has launched several new actions in order to reorient capital flow of the financial market to sustainability objectives. One of these initiatives was to unify and harmonize the rules on marketing of sustainable aims of financial products. READ MORE

4. 3. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tova Larsson; Sofia Le Truong; [2022]
   Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

   Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE

5. 4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

6. 5. Variable Selection in High-Dimensional Data

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sarah Reichhuber; Johan Hallberg; [2021]
   Keywords : variable selection; variable selection methods; linear regression; high-dimensional data; variable importance;

   Abstract : Estimating the variables of importance in inferentialmodelling is of significant interest in many fields of science,engineering, biology, medicine, finance and marketing. However,variable selection in high-dimensional data, where the number ofvariables is relatively large compared to the observed data points,is a major challenge and requires more research in order toenhance reliability and accuracy. READ MORE