Essays about: "marketing of health care services"

Showing result 1 - 5 of 8 essays containing the words marketing of health care services.

  1. 1. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Stina Helena Mortensen; [2022]
    Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

    Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

  3. 2. A study of how hospital libraries can view the patients as a target audience

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : David Danielsson; [2019]
    Keywords : Relationships; Collaboration; Innovation; Relationship marketing; Target audience; Patients; Hospital library; Collections;

    Abstract : The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. READ MORE

  4. 3. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
    Keywords : National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

    Abstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE

  5. 4. Services Marketing in the Health Care Industry- Elekta in Sweden

    University essay from Avdelningen för ekonomi

    Author : Agnieszka Nadowska; [2013]
    Keywords : Culture; Domestic Services Marketing; Gamma Knife;

    Abstract : During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999). ... READ MORE

  6. 5. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE