Essays about: "marketing of the service"

Showing result 1 - 5 of 527 essays containing the words marketing of the service.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Pedro Scherma de Carvalho; [2023]
   Keywords : Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

   Abstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE

4. 3. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Bolander; Elin Siltberg; [2023]
   Keywords : Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Abstract : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. READ MORE

5. 4. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

   University essay from Umeå universitet/Institutionen för geografi

   Author : Kvist Brandon David; [2023]
   Keywords : cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

   Abstract : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. READ MORE

6. 5. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE