Essays about: "marketing on shipping industry"

Found 5 essays containing the words marketing on shipping industry.

  1. 1. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  2. 2. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

    University essay from

    Author : SHU SU; YAN HUANG; [2016]
    Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

    Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE

  3. 3. Identifying critical service issues in the service encounter – a first step in the development of a conceptual model for the shipping industry

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Claas Boomgaarden; [2015]
    Keywords : LSQM; Shipping Industry; Service Science; Service Dominant Logic; Relationship Marketing; PDSQ; INDSERV; SERVQUAL; Service Encounter; Service Quality; Social Sciences;

    Abstract : Title Identifying critical service issues in the service encounter – a first step in the development of a conceptual for the shipping industry Author Claas Boomgaarden Key Words Service Quality, Service Encounter, SERVQUAL, INDSERV, PDSQ, LSQM, Shipping Industry, Service Science, Service Dominant Logic, Relationship Marketing Purpose The purpose of this research is to provide a first step in the development of a conceptual model for service quality in the shipping industry. Theoretical Perspectives This study is embedded in the theoretical field of service quality. READ MORE

  4. 4. European RoRo Short-sea Shipping – What can Ship Operators do to Unleash its Potential? Case studies in Norway and Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Andreasson; Shan Liu; [2010-06-16]
    Keywords : ;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  5. 5. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.

    University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

    Author : Henrik Florby; Marcus Justad; [2009]
    Keywords : Volvo Construction Equipment; Middle East; Logistics strategy; Competitive advantage; Organisational capabilities;

    Abstract : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. READ MORE