Essays about: "marketing orientation and business performance"

Showing result 1 - 5 of 11 essays containing the words marketing orientation and business performance.

  1. 1. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Hedelius; Sara Nilsson; [2014]
    Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

    Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE

  3. 2. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    University essay from Företagsekonomi

    Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE

  4. 3. Chief Executive Officer’s (CEO’s) Educational Background and Firm Performance : An empirical study on Manufacturing and IT listed firms in the Stockholm Stock Exchange

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Hosea Ayaba Ofe; [2012]
    Keywords : CEO; Educational Background; Firm Performance; Educational level;

    Abstract : In this thesis I examine the impact of the educational background of Chief Executive Officers (CEOs) on firm performance of listed firms in the Stockholm stock exchange. This area of research is important given that researchers in the area of behavioral finance and in management argue that CEO characteristics such as educational orientation, age and functional background influence the way business problems are perceived and the decision making process. READ MORE

  5. 4. Creating Values for Customers : A case study of small investment service firm in China

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mingjia Peng; Cong Li; [2011]
    Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

    Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE

  6. 5. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE