Essays about: "marketing orientation and marketing strategy"
Showing result 16 - 20 of 32 essays containing the words marketing orientation and marketing strategy.
-
16. The influences of physical environment of multi-brand fashion retail store on consumer's behavior
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE
-
17. Marketing through Promotional Items
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. READ MORE
-
18. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. READ MORE
-
19. Implementing and handling the weakness of dog insurance in Thailand
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Title: “Implementing and handling the weakness of dog insurance in Thailand” Course: Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors: Nipaporn Somboonrungrot SupapornTechavichian Supervisor: Erik Bjurström Examiner: Ole Liljetors Problem: Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE
-
20. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing
University essay from Akademin för utbildning och ekonomiAbstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE