Essays about: "marketing orientation and marketing strategy"
Showing result 6 - 10 of 32 essays containing the words marketing orientation and marketing strategy.
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6. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE
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7. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE
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8. Green Strategies in B2B: why and how? : a qualitative study of plastic manufacturers
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Humanity is facing one of the toughest environmental challenges of all time due to our continuous growth and never-ending consumption. The industrial firms (B2B) are one of the actors with the power to turn this around. READ MORE
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9. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE
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10. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy
University essay from Sektionen för hälsa och samhälleAbstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE