Essays about: "marketing orientation of nestle"

Found 2 essays containing the words marketing orientation of nestle.

  1. 1. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE

  3. 2. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

    University essay from SLU/Dept. of Economics

    Author : Sofia Berglund; [2002]
    Keywords : functional food; food industry; dairy industry; market strategy; retailing; France; porter;

    Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE