Essays about: "marketing oriented firm"

Showing result 1 - 5 of 11 essays containing the words marketing oriented firm.

1. 1. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

3. 2. The importance of buffalo milk in the curd manufacture of Sri Lanka

   University essay from SLU/Department of Molecular Sciences

   Author : Jennifer Hallqvist; [2019]
   Keywords : Sri Lanka; curd; Meekiri; Deekiri; buffalo milk; milk composition; milk fat; fermented milk products;

   Abstract : Sri Lanka is a developing country located south of India, in the Indian ocean. It is a country with multiple cultures, ethnicities and languages, and it is rated as “high” on the Human Development Index (HDI). The total population is 20.9 million, of which 28% are employed in the agricultural primary production. READ MORE

4. 3. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Anna Backer-Meurke; Tove Gioeli; [2017]
   Keywords : Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

   Abstract : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. READ MORE

5. 4. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Jasmin Brundtke; [2017]
   Keywords : SME internationalization; internationalization support; networks;

   Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

6. 5. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Åberg; [2015]
   Keywords : Co-branding; service dominant logic;

   Abstract : Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands.  Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. READ MORE