Essays about: "marketing place"

Showing result 1 - 5 of 236 essays containing the words marketing place.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. READ MORE

  2. 2. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    University essay from Göteborgs universitet/Graduate School

    Author : Kajsa Andersson; Emilie Gente; [2020-06-16]
    Keywords : co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE