Essays about: "marketing places"

Showing result 11 - 15 of 59 essays containing the words marketing places.

  1. 11. SoFo in Stockholm: Placemaking in the age of hipster urbanism

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Christopher Pickering; [2020]
    Keywords : critical urban theory; gentrification; grassroots; place; placemaking; housing; small business;

    Abstract : The transformation of cities through gentrification and the commodification of culture and green space are central problems in Urban Studies. This thesis investigated how cities like Stockholm can move forward from this gentrification. READ MORE

  3. 12. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  4. 13. Marketing Communication Strategy for a Science Park

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Luchina; Giacomo Codazzi; [2019]
    Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

    Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

  5. 14. The importance of buffalo milk in the curd manufacture of Sri Lanka

    University essay from SLU/Department of Molecular Sciences

    Author : Jennifer Hallqvist; [2019]
    Keywords : Sri Lanka; curd; Meekiri; Deekiri; buffalo milk; milk composition; milk fat; fermented milk products;

    Abstract : Sri Lanka is a developing country located south of India, in the Indian ocean. It is a country with multiple cultures, ethnicities and languages, and it is rated as “high” on the Human Development Index (HDI). The total population is 20.9 million, of which 28% are employed in the agricultural primary production. READ MORE

  6. 15. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Hrefna María Pálsdóttir; [2019]
    Keywords : Tourism practices; Social media; Mobile media; The tourist gaze; Mediatization; Smartphones; Photographing; Photo sharing; Overtourism; Social Sciences;

    Abstract : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. READ MORE