Essays about: "marketing places"

Showing result 21 - 25 of 59 essays containing the words marketing places.

  1. 21. Controlling, exploiting and claiming diversity - Analyzing the role of multiculturalism in Rosengård's development

    University essay from Lunds universitet/Sociologi

    Author : Mostafa Fadhl; [2018]
    Keywords : Urban planning; place marketing; multiculturalism; Rosengård; Culture Casbah; Social Sciences;

    Abstract : Postindustrial Malmö relies heavily on stories and images as engines for economic growth. Cities use place marketing strategies to attract capital, investments and affluent residents. READ MORE

  3. 22. Place branding and the case of social inclusion: a place made of people for the people

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anna Snellman; [2017]
    Keywords : place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Abstract : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. READ MORE

  4. 23. Practising Authentic Wine Tourism. Wine Destination Mosel

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tamara Moskopp; [2017]
    Keywords : wine tourism; terroir; regionality; authenticity; Germany; Mosel; Agriculture and Food Sciences; Social Sciences;

    Abstract : Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. READ MORE

  5. 24. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Loverus; Paulina Tellebo; [2017]
    Keywords : Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Abstract : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. READ MORE

  6. 25. What makes a city centre attractive from a consumer perspective? : A comparison between residents and visitors of Kristianstad city centre

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Sofia Karlsson; Molly Nilsson; [2017]
    Keywords : Place marketing; place attractiveness; city centre attractiveness; retail; residents; visitors;

    Abstract : A current problem is that city centres are suffering due to the intensified competition from other shopping places, such as neighbouring cities and external shopping malls. Previous research emphasize retail as the most contributing factor to an attractive city centre. However, other attributes have proved to be important as well. READ MORE