Essays about: "marketing plan to start a business"

Showing result 1 - 5 of 10 essays containing the words marketing plan to start a business.

1. 1. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

   University essay from SLU/Dept. of Economics

   Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
   Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

   Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

3. 2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maiful Begum; Dang Hong Thai; [2020]
   Keywords : SME; IT sector; Growth; Growth Stages; Resources;

   Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

4. 3. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

5. 4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

6. 5. An Email Marketing Plan for an Online Educational Startup Company: A Practical Approach

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Tian Tian; [2014]
   Keywords : ;

   Abstract : Nowadays, online marketing, which adopts Internet technology as a mediumto deliver marketing information to customers, is becoming popular, and Emailmarketing is one important part in an online marketing strategy. This thesis istrying to find a systematical and suitable way for company to design andimplement an Email marketing plan. READ MORE