Essays about: "marketing policy"

Showing result 11 - 15 of 101 essays containing the words marketing policy.

1. 11. Rethinking organic municipal solid waste management in Kenyan urban areas

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Elaine M'nkubitu; [2022]
   Keywords : Organic waste management; circular economy; extrapolation; stakeholders; influencing factors.; Earth and Environmental Sciences;

   Abstract : Organic waste forms a big share of municipal solid waste, especially in developing countries. Its management is however faced with many challenges ranging from limited financial and technical capacity to lack of, or weak policy enforcement. This causes poor management of the waste leading to open dumping and disposal in un-engineered landfills. READ MORE

3. 12. Closing the loop of human waste: can eco-innovation be the key? Findings from the case study of the LooPi urinal

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maricruz Vargas Esquivel; [2022]
   Keywords : eco-innovation; eco-toilet; wastewater reuse; circular economy; Vienna; Earth and Environmental Sciences;

   Abstract : The Circular Economy (CE) primary goal is to be capable of "closing the loops" in processes by changing the idea of resources and waste. Eco-innovation ("the introduction of any new or significantly improved product (good or service), process, organizational change or marketing solution that reduces the use of natural resources (including materials, energy, water, and land)" could be a way to encourage industries to develop more solutions with "closed-loop" systems. READ MORE

4. 13. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hannah Schneider; Jetesa Dana; [2022]
   Keywords : Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

   Abstract : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. READ MORE

5. 14. Privacy concerns of Indonesian Internet users : Investigating the level of concern among ecommerce users

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Rusna Rusna; [2022]
   Keywords : privacy concerns; privacy motivations; e-commerce; survey;

   Abstract : The growth of digital marketing has poses a challenge in the area of online privacy and ethical conduct. Internet users in Indonesia, a country with with an immense amount of Internet users, have suffered from many online privacy threats such as personal data trading and online scams. READ MORE

6. 15. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

   University essay from Lunds universitet/Europastudier

   Author : Alicia Karvosenoja; [2022]
   Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

   Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE