Essays about: "marketing policy"

Showing result 21 - 25 of 101 essays containing the words marketing policy.

1. 21. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

   University essay from

   Author : Yasmine Styf; [2021]
   Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

   Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

3. 22. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

4. 23. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

   University essay from Lunds universitet/LUCSUS

   Author : Guyu Dai; [2020]
   Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

   Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

5. 24. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

   University essay from SLU/Dept. of Plant Breeding (from 130101)

   Author : Lotten Lundgren; [2020]
   Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

   Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

6. 25. Social enterprise and stakeholder relationships in Vietnam’s social innovation

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Ha Thuy Do; [2020]
   Keywords : social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

   Abstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE