Essays about: "marketing practices in china"

Showing result 1 - 5 of 6 essays containing the words marketing practices in china.

1. 1. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

   University essay from Lunds universitet/LUCSUS

   Author : Guyu Dai; [2020]
   Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

   Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

3. 2. Managing cultural differences in MNE: a case study on IKEA in China and their staffs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Binh Pham; Xue Hongyu; [2012]
   Keywords : ;

   Abstract : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. READ MORE

4. 3. Lost in Guanxi : How a Western company should use Relationship Marketing and/or Guanxi in China

   University essay from Ekonomihögskolan, ELNU

   Author : Hannah Nystrand; [2012]
   Keywords : Guanxi; Relationship Marketing; Relationship Marketing practices; Relationship Marketing targets; Service industry; B2B; Relationship building; Trust; Culture; China;

   Abstract : Purpose: To describe the Relationship Marketing and Guanxi practices of a western company in China, and to create an understanding regarding the interconnection of Guanxi and Relationship Marketing as the foundation of such practices. Method: The research is qualitative with an inductive relation between theory and the empirical findings. READ MORE

5. 4. Why CREM Should be Implemented by the Office-Based Companies in Shanghai, China?

   University essay from KTH/Bygg- och fastighetsekonomi

   Author : Ruolan Liang; Yang Chen; [2011]
   Keywords : CREM; office property; added value; Shanghai;

   Abstract : The purpose of this paper is to investigate why CREM should be carried out within the office based companies in Shanghai. Besides, the current CREM practices and performances in the office based companies in Shanghai are examined as well. READ MORE

6. 5. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

   University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

   Author : Hsien-Yu Chung; [2011]
   Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

   Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE