Essays about: "marketing practices in small and medium enterprises"

Found 5 essays containing the words marketing practices in small and medium enterprises.

1. 1. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

3. 2. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Miha Alvesson Due Billing; [2016]
   Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

   Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

4. 3. Consumer Expectations on Corporate SocialResponsibility in Small and Medium-sized Enterprises : A marketing perspective on consumers in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Frida Mårtensson; Ida Berndtros; [2014]
   Keywords : Consumer expectation; Corporate social responsibility CSR ; Small and medium sized-enterprises SME ;

   Abstract : The expectations’ on companies to take responsibility for their business practices aregrowing. Still, limited research have been conducted on consumer expectation on corporatesocial responsibility (CSR) practices in small and medium-sized enterprises (SME). READ MORE

5. 4. Value networks in the Colombian small-scale textile artisanal sector

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ELIANA MARIA SANCHEZ ALDANA; [2013]
   Keywords : Artisanal products; value networks; small-scale enterprises; competitiveness; small-scale value networks management; design management; socio-cultural sustainability;

   Abstract : In this research, I report and analyze the experiences of people working with small-scale enterprises in the Colombian textile artisanal sector for understanding how artisanal products are delivered to national and international markets. The data was collected by interviewing design managers and managers currently working with several of these small-scale enterprises. READ MORE

6. 5. Sustainable Business at Small and Medium-Sized Enterprises (SMEs) : The Case of Coffee Queen AB

   University essay from Centrum för tjänsteforskning

   Author : Julia Jonas; Stefan Eriksson; [2007]
   Keywords : service management; corporate social responsibility; SME´s; sustainable development;

   Abstract : Society demands more and more that corporations take over responsibility on the effects of their business actions in a stakeholder view. Corporate Social Responsibility and Corporate Governance are catchwords in this context that stand for a management view there one focuses on more than profits and quality. READ MORE