Essays about: "marketing research in India"

Showing result 1 - 5 of 11 essays containing the words marketing research in India.

  1. 1. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Rohan Geddada Sagar; Bhavin Chauhan; [2021]
    Keywords : Pandemic; Leadership style; Covid-19; Effectiveness;

    Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE

  3. 2. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  4. 3. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  5. 4. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

  6. 5. Entry mode decision for Swedish business-to-business firms internationalizing to India

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Jakob Jan van den Brink; Jesper Martensson; [2015]
    Keywords : Entry mode; Internationalization; internal factors; external factors;

    Abstract : AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. READ MORE