Essays about: "marketing research objectives in branding"

Showing result 1 - 5 of 10 essays containing the words marketing research objectives in branding.

1. 1. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

3. 2. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Peter Nilsson; [2020]
   Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

   Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

4. 3. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aleksi Leino; August Rosén; [2020]
   Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

   Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE

5. 4. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
   Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

   Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE

6. 5. Exploring the Process of Developing a Visual Brand Language Focusing on Product Design

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : REBECKA CHIU; [2016]
   Keywords : Visual brand language; process development; product design; design language; branding; Varumärkesspecifikt formspråk; formspråk; processutveckling; produktdesign; branding;

   Abstract : Denna uppsats undersöker hur processen ser ut för att ta fram ett varumärkesspecifikt formspråk. Ett behov av en strukturerad process kan urskiljas, och genom att förstå hur ett varumärkesspecifikt formspråk kan tas fram, finns möjligheten till en ökad vinst för företag samt att förstärka deras kundrelationer. READ MORE