Essays about: "marketing research procedure"

Showing result 1 - 5 of 21 essays containing the words marketing research procedure.

  1. 1. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Keywords : ;

    Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

  3. 2. What are the incentives behind organisations’ usage of nudges in sustainable marketing? : And is the dualistic definition of the term influencing how organisations apply nudging?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alexandra Andersson; Lovisa Nilsson Eskesen; Johanna Stenberg; [2020]
    Keywords : Nudges; Sustainable marketing; Sustainable development;

    Abstract : Problem: Currently, there are two definitions of nudging, one that is connected to sustainable development and another one that is not. This can create confusion for researchers and customers and could potentially lead to greenwashing when the incentive of the nudge does not match with the best outcome of the person being nudged. READ MORE

  4. 3. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  5. 4. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  6. 5. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE