Essays about: "marketing sales e-commerce"

Showing result 1 - 5 of 28 essays containing the words marketing sales e-commerce.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  4. 3. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    University essay from Högskolan i Halmstad

    Author : Petra Sellin; Julia Weideborn; [2022]
    Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

    Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE

  5. 4. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  6. 5. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

    University essay from KTH/Fastigheter och byggande

    Author : Jesper Öhman; Knut Benson; [2021]
    Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

    Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE