Essays about: "marketing science"

Showing result 1 - 5 of 109 essays containing the words marketing science.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. Analysis and Evaluation ofVisuospatial Complexity Models

   University essay from Örebro universitet/Institutionen för naturvetenskap och teknik

   Author : Bashar Hammami; Mjed Afram; [2022]
   Keywords : Complexity; Visual Complexity; Visuospatial Complexity; Strauctural Similarity Index Measurement; SSIM; Visual Clutter; Feature Congestion; Subband Entropy;

   Abstract : Visuospatial complexity refers to the level of detail or intricacy present within a scene, takinginto account both spatial and visual properties of the dynamic scene or the place (e.g.moving images, everyday driving, video games and other immersive media). There havebeen several studies on measuring visual complexity from various viewpoints, e. READ MORE

4. 3. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

   University essay from Uppsala universitet/Industriell teknik

   Author : Prajakta Dengale; [2022]
   Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

   Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE

5. 4. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Débora Mendes; [2022]
   Keywords : data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

   Abstract : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. READ MORE

6. 5. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Soziar Bamyr Hanssen; [2022]
   Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

   Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE