Essays about: "marketing strategies in crisis"

Showing result 1 - 5 of 26 essays containing the words marketing strategies in crisis.

1. 1. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

3. 2. SUSTAINABLE  HERITAGE LIGHTING DESIGN WITH MODERN TECHNOLOGY

   University essay from KTH/Ljusdesign

   Author : Suma Mathew; [2023]
   Keywords : Drone lighting; Sculpture lighting; Renewable Energy; light pollution; light and shadow.;

   Abstract : The research aims to explore the effective utilization of drone technology for visually narrating a story. By analyzing lighting techniques and design strategies, insights will be provided into lighting practices that address the current energy and climate crisis. READ MORE

4. 3. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

5. 4. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

   University essay from Södertörns högskola/Turismvetenskap

   Author : Fotini Andersson; [2022]
   Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

   Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE

6. 5. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development

   University essay from Linköpings universitet/Institutionen för tema

   Author : Juliane Kraskes; [2022]
   Keywords : Planetary Boundaries; Social Boundaries; Universities; Sustainable Development; Strategy;

   Abstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE