Essays about: "marketing strategies volvo"

Showing result 1 - 5 of 8 essays containing the words marketing strategies volvo.

1. 1. Branding strategy through storytelling in marketing : The other side of the story

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
   Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

   Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

3. 2. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Keywords : Branding; Customer-based brand equity; leveraging secondary associations;

   Abstract : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. READ MORE

4. 3. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Weihan Lu; Yunyun Xu; [2014]
   Keywords : ;

   Abstract : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. READ MORE

5. 4. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

6. 5. IKEA and Volvo marketing strategies in the Italian market

   University essay from Internationella Handelshögskolan

   Author : Alina Gogunova; Sofiya Gilyazova; [2012]
   Keywords : ;

   Abstract : .... READ MORE