Essays about: "marketing strategies"
Showing result 16 - 20 of 840 essays containing the words marketing strategies.
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16. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE
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17. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study
University essay from Stockholms universitet/Institutionen för folkhälsovetenskapAbstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE
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18. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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19. Eye-tracking Technology for Interactive Experiences in Digital Signage within Retail from a Marketing Perspective
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Eye-tracking is a prominent subject with a diverse range of applications. Although the technology is primarily optimized for stationary environments, ongoing technological progress present additional market prospects. READ MORE
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20. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : In an ever-evolving digital landscape, the way we do business changes rapidly. In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE