Essays about: "marketing strategy 4 p s"

Showing result 1 - 5 of 7 essays containing the words marketing strategy 4 p s.

  1. 1. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Josefina Jie Löwgren; [2013]
    Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

    Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

  2. 2. Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Marie-Louise Wahlström; Jenny Bergström; [2010]
    Keywords : furniture design market; customer relationship; customer loyalty; green marketing; collaboration; communication; marketing;

    Abstract : Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. READ MORE

  3. 3. Mango in Sudan : marketing and export

    University essay from SLU/Dept. of Economics

    Author : Sanna Eltoum; [2009]
    Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

    Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE

  4. 4. Consultancy Services : Marketing Strategies for Intangible Services

    University essay from Växjö universitet/Ekonomihögskolan, EHV

    Author : Emilie Olsson; [2008]
    Keywords : Marketing strategies; services; consultancy services; Marknadsstrategier; tjänster; konsulttjänster;

    Abstract : Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. READ MORE

  5. 5. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Marlin Sadek-Endrawes; [2008]
    Keywords : culture; marketing; advertising; gender; masculinity; femininity;

    Abstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE