Essays about: "marketing strategy 4 p s"

Found 2 essays containing the words marketing strategy 4 p s.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Mango in Sudan : marketing and export

    University essay from SLU/Dept. of Economics

    Author : Sanna Eltoum; [2009]
    Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

    Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE