Essays about: "marketing strategy IN SME"

Showing result 11 - 15 of 30 essays containing the words marketing strategy IN SME.

1. 11. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

   University essay from SLU/Dept. of Economics

   Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
   Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

   Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE

3. 12. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

4. 13. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

   University essay from SLU/Dept. of Economics

   Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
   Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

   Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE

5. 14. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   University essay from Lunds universitet/Produktionsekonomi

   Author : Pontus Akervall; Richard Laurens; [2017]
   Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

6. 15. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE