Essays about: "marketing strategy IN SME"

Showing result 21 - 25 of 30 essays containing the words marketing strategy IN SME.

  1. 21. Marketing strategies in luxury fashion SMEs : The dream about Mary Katrantzou

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SANDRA SILJESTEDT; [2014]
    Keywords : marketing strategies; digital marketing; luxury fashion; branding; brand identity;

    Abstract : Purpose: The purpose of this study is to critically examine the marketing strategy and marketing communication within a luxury fashion SME, the case of Mary Katrantzou. Methodology: This report has been conducted in a qualitative approach and six employees at the case study company have been interviewed. READ MORE

  3. 22. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Kostantin Valassis; Yannick de Rosen; [2013]
    Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

    Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE

  4. 23. Trust & commitment for a successful manufacturer-distributor relationship : - A qualitative study for small company's presumptive export marketing strategy

    University essay from Företagsekonomi

    Author : Emelie Renström; [2013]
    Keywords : ;

    Abstract : Many companies that go global use the entry mode of having a foreign distributor instead of setting up an own intermediary in the country. This is beneficial because it is lower risk, requires lower capital investments and the manufacturer gains the distributor’s expertise in the new market. READ MORE

  5. 24. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Keywords : Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Abstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE

  6. 25. Brand Management in SMEs - The Case of Hasta AB

    University essay from Institutionen för samhällsvetenskap

    Author : Gang Wu; [2011]
    Keywords : brand management; SMEs; brand strategy; branding policy; brand equity;

    Abstract : This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are invalid to be applied to the SMEs’ marketing problems, but there are some relevant researches regarding some proposed branding policies for small businesses. READ MORE