Essays about: "marketing strategy for small business"

Showing result 11 - 15 of 45 essays containing the words marketing strategy for small business.

1. 11. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
   Keywords : B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

   Abstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE

3. 12. Multi-stakeholder partnership in smallholding dairy farming : a case study from Bangladesh

   University essay from SLU/Dept. of Economics

   Author : Farjana Bilkis; [2019]
   Keywords : business administration; business strategy; creating shared value; formal; multi-stakeholder partnership; marketing; smallholding dairy farming food;

   Abstract : In the era of Sustainable Development Goal 2030 agenda, development of agribusiness and poverty eradication is quite significant challenges, particularly in developing countries like Bangladesh. Smallholding dairy farming is a crucial part of agribusiness and poverty reduction in Bangladesh, though there are many economic and social challenges for smallholding farmers. READ MORE

4. 13. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

5. 14. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

   University essay from SLU/Dept. of Economics

   Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
   Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

   Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE

6. 15. Building an Online Presence - A New Social Media Strategy Framework for Startups

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
   Keywords : Social media strategy; startups; new framework.; Business and Economics;

   Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE