Essays about: "marketing strategy for small business"

Showing result 16 - 20 of 45 essays containing the words marketing strategy for small business.

  1. 16. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  3. 17. A study about Social Media Marketing for Local Grocery Stores : How Social media can be used to create a better customer relationship?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Fahid Shah; Robert Sindakovski; [2017]
    Keywords : Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy;

    Abstract : The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. READ MORE

  4. 18. The role of modern mobile and social media communications : Case of SMEs’ marketing activities

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Konstantin Dyachkov; [2016]
    Keywords : Mobile Marketing; Social Media Marketing; Small and Medium-seized Enterprises;

    Abstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE

  5. 19. Varumärkesbyggnad med begränsade resurser : en fallstudie av Jannelunds gård

    University essay from SLU/Dept. of Economics

    Author : Maria Humble; Marie Palmér; [2016]
    Keywords : lantbruk; marknadsföring; resurser; små företag; sociala medier; varumärke; varumärkesbyggande; varumärkesidentitet;

    Abstract : Handel med utlandet ger konsumenter i Sverige ökat utbud och fler valmöjligheter av livsmedelsprodukter. Lantbruksföretag i Sverige möter därmed en hårdare konkurrens och behovet av att diffrentiera sig från andra producenter och säljare blir större. READ MORE

  6. 20. Green Strategies in B2B: why and how? : a qualitative study of plastic manufacturers

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sofia Larsson; Madelaine Kastberg; [2016]
    Keywords : Green marketing; green marketing strategies; B2B; business-to-business; corporate environmentalism; plastic industry; GGVV-region;

    Abstract : Humanity is facing one of the toughest environmental challenges of all time due to our continuous growth and never-ending consumption. The industrial firms (B2B) are one of the actors with the power to turn this around. READ MORE