Essays about: "marketing strategy in Pakistan"

Found 5 essays containing the words marketing strategy in Pakistan.

  1. 1. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sikandar Majid; Farhan Tanveer; [2023]
    Keywords : Marketing Strategy; Jovi and Foodpanda;

    Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

  3. 2. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

  4. 3. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  5. 4. Marketing Strategy of Islamic Banking Sector In Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Muhammad Tahir; Muhammad Umar; [2008]
    Keywords : Islamic Banking; Finance; Marketing Strategy; PEST analysis;

    Abstract : There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. READ MORE

  6. 5. Key Account Management Practices in Home Appliance Industry of Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Abdul Razzaq; [2007]
    Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

    Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE