Essays about: "marketing strategy in car industry"

Showing result 1 - 5 of 7 essays containing the words marketing strategy in car industry.

  1. 1. The 100 kW Sportscar : Experience-Oriented Performance through Reduction in Times of Excess

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Robin Ritter; [2017]
    Keywords : Future Porsche Lightweight Vehicle Concept;

    Abstract : Problem Area With the introduction of the Bugatti Veyron in 2005, a new breed of sportscars was born: the hypercar. It was celebrated as a technological masterpiece, its todays hybrid counterparts, the McLaren P1, Ferrari LaFerrari and Porsche 918 Spyder were named the ‘holy trinity’ of sportscars. READ MORE

  2. 2. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  3. 3. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

  4. 4. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : François De Craecker; Loïc De Wulf; [2009]
    Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

    Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE

  5. 5. Mobile Imaging: A Market Analysis : MBA-thesis i marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi; Högskolan i Gävle/Institutionen för ekonomi

    Author : J Håkan Svensson; Fadi Abbas; [2008]
    Keywords : market analysis;

    Abstract : Abstract Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE