Essays about: "marketing strategy in car industry"

Showing result 6 - 7 of 7 essays containing the words marketing strategy in car industry.

1. 6. Environmentally friendly cars- Who are the buyers and what affects them?

   University essay from Institutionen för ekonomi

   Author : Tomislava Andric; Konrad Gajecki; Veronika Korgol; [2007]
   Keywords : ;

   Abstract : The last decade’s discussions concerning the climate changes have started different counter measurements in order to save the environment. One of these is to reduce the carbon discharges by pushing the car industry towards an introduction of environmental friendly cars. READ MORE

3. 7. Implementation of a change process within Smaland Airport

   University essay from Ekonomihögskolan, EHV

   Author : Jérémie Corbeau; Jānis Sijāts; [2006]
   Keywords : change process; business development; management strategic;

   Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE