Essays about: "marketing strategy of hotels"
Showing result 1 - 5 of 9 essays containing the words marketing strategy of hotels.
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1. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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2. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE
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3. How to manage online review sites successfully : A service management perspective
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE
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4. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE
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5. Dubai - ett framgångsrecept eller dårskap?
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE