Essays about: "marketing strategy of magazines"

Showing result 1 - 5 of 8 essays containing the words marketing strategy of magazines.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  2. 2. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Andrea Simunic; [2017]
    Keywords : fashion bloggers; personal style blog; self-identity; self-presentation;

    Abstract : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE

  3. 3. IMPACT OF SOCIAL-MEDIA USE ON BRAND EQUITY OF MAGAZINE BRANDS : A Qualitative Study of Vogue Turkey

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Rana Babac; [2011]
    Keywords : Brand Equity; Equity; Social Media; Facebook; Media; Magazines; Vogue;

    Abstract : This dissertation examines the impact of social media use on the brand equity of magazine brands. Building on an integrative model, which brings together classical theories of brand management and the frontiers of research in social media, this study examines one of the first magazines to incorporate social media in its marketing strategy. READ MORE

  4. 4. Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Nikki Lindgren; Claes Lindgren; [2011]
    Keywords : marketing; place marketing; branding;

    Abstract : ABSTRACT       Authors:                                 Nikki Lindgren and Claes Lindgren   Professor:                               Stig Sörling   Title:                                       Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study   Background:                          Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. READ MORE

  5. 5. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE