Essays about: "marketing strategy thesis abstract"

Showing result 1 - 5 of 35 essays containing the words marketing strategy thesis abstract.

  1. 1. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Keywords : COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Abstract : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE

  2. 2. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  3. 3. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : George Iskef; [2021]
    Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

    Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE

  4. 4. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
    Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

    Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

  5. 5. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi; Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE