Essays about: "marketing strategy thesis abstract"

Showing result 16 - 20 of 37 essays containing the words marketing strategy thesis abstract.

1. 16. Digital Marketing Strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Bång; Cajsa Roos; [2014]
   Keywords : Digital marketing strategy; relationship; branding; profit performance; social media; social commerce; service quality; digital channels; the Internet; digital development; importance of digital channels;

   Abstract : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. READ MORE

3. 17. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Holmblad; Christina Ericsson; [2013]
   Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

4. 18. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

5. 19. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   University essay from Avdelningen för ekonomi

   Author : Maria Zaytseva; Alena Bazyleva; [2012]
   Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

6. 20. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”

   University essay from IHH, Företagsekonomi

   Author : Lisa Gallay; Mihaela Iovu; [2011]
   Keywords : relationship marketing; family business; micro-sized companies;

   Abstract : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. READ MORE