Essays about: "marketing strategy thesis abstract"

Showing result 21 - 25 of 37 essays containing the words marketing strategy thesis abstract.

  1. 21. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  3. 22. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  4. 23. Mobile Broadband: A Market Research

    University essay from Avdelningen för ekonomi

    Author : Hibel Sobbizadeh; [2011]
    Keywords : Mobile Broadband; PEST analysis; marketing planning; marketing strategy; marketing implementation; marketing control; embedded modules.;

    Abstract : Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig. READ MORE

  5. 24. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  6. 25. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs

    University essay from Handelshögskolan vid Umeå universitet

    Author : Laurence Butler; Jonas Lidgren; [2010]
    Keywords : Lock In; Psychological Switching Costs; Dynamic Capabilities;

    Abstract : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. READ MORE