Essays about: "marketing thesis france"

Showing result 1 - 5 of 16 essays containing the words marketing thesis france.

  1. 1. Recyclability by Design for Multilayer Plastic Flexible Packaging

    University essay from Lunds universitet/Förpackningslogistik

    Author : Sonika Singh; [2020]
    Keywords : Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Abstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE

  3. 2. Underwriting Syndicate Structure and the Bookbuilding Pricing Mechanism: Evidence from IPOs in France, Germany, Italy, and the UK

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Pavels Osipovs; [2018]
    Keywords : Initial public offering; Underwriting syndicate; Bookbuilding; Information production; Bargaining power;

    Abstract : In this thesis, I study the impact of underwriting syndicate structure on the bookbuilding pricing mechanism based on a sample of 1,013 IPOs in France, Germany, Italy, and the UK between 1995 and 2010. More specifically, I examine whether the numbers of bookrunners and co-managers in underwriting syndicates are positively related to both the capability of bookbuilding to produce information about investor demand and the bargaining power of issuers to negotiate on higher filing price revisions. READ MORE

  4. 3. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  5. 4. The marketing influence of sport nutrition in the fitness market : The Case of France.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Grégoire BASSO; Arnaud MOULIN; [2017]
    Keywords : Sport nutrition; Fitness Market; trends of sport nutrition; influence marketing in Fitness Market.;

    Abstract : Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France. READ MORE

  6. 5. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Mathilde COUASME; Julie GURGEY; [2016]
    Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

    Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE