Essays about: "marketing titles"
Found 3 essays containing the words marketing titles.
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1. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. READ MORE
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2. Har mediebyråer framtidstro på papper som kommunikationsmedel?
University essay from SLU/Dept. of Forest Resource ManagementAbstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE
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3. Factors influencing attendance of ice hockey games in Sweden
University essay from IHH, FöretagsekonomiAbstract : Commercialization of sport has been growing since 80s and club owners tend to pay more and more attention not just to cups and titles but to commercial success as well. Nevertheless, fans are still the key source of revenues. Besides direct spending while attending games popular clubs and crowded stadiums grab attention of generous advertisers. READ MORE