Essays about: "marketing tourism case studies"

Showing result 1 - 5 of 14 essays containing the words marketing tourism case studies.

  1. 1. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

  3. 2. Attracting tourists with the use of local food : Using a multiple case study to investigate the role of local food in the marketing of tourist destinations in the UK

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Anna Söderström; [2022]
    Keywords : local food; culinary tourism; uk; destination marketing; food and drink; British food; dmc; dmo; lokal mat; matturism; Storbritannien; destinationsmarknadsföring; mat och dryck; brittisk mat;

    Abstract : Tourism is one of the largest sectors in the world, contributing to one in ten jobs globally and 10% of the global GDP. However, the climate is facing many challenges and the tourism sector must become more sustainable. READ MORE

  4. 3. Nationalparken och ELC : en studie i landskap, narrativ och multifunktionalitet

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Sebastian Hahn; [2021]
    Keywords : landskap; nationalpark; ELC; multifunktionalitet; hållbarhet; delaktighet; landskapsförändring; naturskydd; orördhet; vildmark; landscape; national park; wilderness; multifunctional landscape; ELC; sustainability; nature-based tourism; land-use; landscape change; conservation;

    Abstract : I skuggan av Sveriges ratificering av europeiska landskapskonventionen (ELC) undersöks hur nationalparken, som har sina rötter i nationalromantiken, har uppdaterats till en modern tid med nya förutsättningar och krav på landskapet. Den en gång elitistiska skyddsformen har tvingats anpassa sig till en ny värdegrund när det kommer till landskap, hållbarhet, multifunktionalitet och delaktighet. READ MORE

  5. 4. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Anne Mundati; [2021]
    Keywords : Colonial myth; photography; marketing; Kenya; destination.;

    Abstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE

  6. 5. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE