Essays about: "marketing twitter"
Showing result 1 - 5 of 51 essays containing the words marketing twitter.
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1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE
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2. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. READ MORE
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3. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
University essay from Göteborgs universitet/Graduate SchoolAbstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE
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4. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis
University essay from Linköpings universitet/ReglerteknikAbstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE
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5. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE