Essays about: "marketing umea"

Showing result 1 - 5 of 9 essays containing the words marketing umea.

1. 1. A Gamification Theory : A study of loyalty enhancement in the retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Radiat Hasnat; [2020]
   Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

   Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE

3. 2. The female consumers’ perceptions and expectations of clothing companies’ social media presence : A qualitative study on what perceptions and expectations female students have on clothing companies, on the social media channels Instagram and Facebook

   University essay from Umeå universitet/Företagsekonomi

   Author : Gustav Aldén; Alfred Johansson; [2017]
   Keywords : Social media; marketing; management; female perspective; qualitative; social media marketing; expectations; perceptions;

   Abstract : Abstract In today’s society, clothing companies and their consumers have an increased presence on social media where they interact with each other in different ways. This relatively new kind of interaction can have many advantages for both clothing companies and consumers. READ MORE

4. 3. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

   University essay from Företagsekonomi

   Author : Spencer May; Lars Andreas Sundberg; [2013]
   Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

   Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

5. 4. Perceptions of students who participated in business simulation at Umeå School of Business, Sweden : A model for educational simulations

   University essay from Handelshögskolan vid Umeå universitet

   Author : Syed Sharjeel Ul Hasan; Shabbir Ahmed Khan; [2011]
   Keywords : Simulation; Effective simulation model; Perception; Pedagogy tools;

   Abstract : Purpose: The goal of this study is to emphasize the use of business simulation as a learning tool in educational institutions.  For instance, the two master’s programs (marketing & entrepreneurship, provided by Umeå Business School at master’s level), comprised of four core courses each, but only one module out the four provided utilized simulation for learning purpose. READ MORE

6. 5. Marketing strategies in financial crisis : with change in mobile phone technology

   University essay from Handelshögskolan vid Umeå universitet

   Author : Rizwan Shabbir; Attiq Ur Rehman; [2010]
   Keywords : Marketing strategies; financial crisis; buying behaviour;

   Abstract : The financial crisis has affected every economy during the last decade thus under this changing environment that effect the marketing strategies and these strategies began to change according to the buying behavior of the people. In this research the consumer perspective is examined with the change in mobile phone technology. READ MORE