Essays about: "marketing viral"

Showing result 16 - 20 of 64 essays containing the words marketing viral.

  1. 16. Effective or offensive advertising? : An exploratory study on negative Word-of-Mouth and consumers’ perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anne-Gabrielle Hoarau; Lara Gendre; Victor Ricard; [2018]
    Keywords : Viral Marketing; Word-Of-Mouth; Advertisement; Controversy; Influence; Self-Congruence;

    Abstract : Background:               Thanks to digitalization, the current generation Y is constantly exposed to advertising and information, blurring boundaries that can lead to a “buzz”, process more and more common online due to the possibility to publicly respond.   Purpose:          The aim is to understand the processes leading to a possible influence of consumer perception via negative online word-of-mouth and advertisements deemed controversial. READ MORE

  3. 17. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  4. 18. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    University essay from SLU/Dept. of Forest Products

    Author : Herman Tunstig; [2017]
    Keywords : brand; branding; Facebook; low-involvement; social media; YouTube;

    Abstract : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. READ MORE

  5. 19. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christian Jensen; Andersson Rebecka; [2017]
    Keywords : Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

    Abstract : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. READ MORE

  6. 20. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE