Essays about: "marketing viral"

Showing result 21 - 25 of 64 essays containing the words marketing viral.

1. 21. Marketing content going viral : What are the factors that may boost virality?

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Melissanthi Mavridou; [2016]
   Keywords : viral marketing; going viral; virality; video ad; content characteristics; viral dissemination; factors that boost virality;

   Abstract : Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost virality and articulate a summarized Virality Theoretical Model. READ MORE

3. 22. How does marketing become viral? : An investigation of the dynamics in digital campaigns

   University essay from Umeå universitet/Institutionen för informatik

   Author : Karel Sisovsky; [2015]
   Keywords : viral marketing; viral advertising; viral process; viral framework; social media; e-WOM; digital channels; digital campaign;

   Abstract : Viral advertising might be described as a communication in a short period of time related to product or brand, which is spread by consumers. Simultaneously it is becoming an increasingly discussed phenomenon in marketing field, since traditional tools for reaching customers are less efficient. READ MORE

4. 23. Marketing through web 2.0 : How likes, shares and comments can effect organizations

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Tingsong Lan; Jonathan Klawitter Petersson; [2015]
   Keywords : Web 2.0; Marketing; E-Marketing; Inbound Marketing; Social Media; Blogs; RSS; SEO;

   Abstract : With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. READ MORE

5. 24. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

6. 25. Show me what you share and I’ll tell you who you are

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Celine Bisgaard Olsen; Christofher Gaude; [2015]
   Keywords : Viral marketing; social media; identity; self-presentation; consumer studies; Social Sciences;

   Abstract : Viral marketing is a technique employing consumers as a market force to spread messages in social networks, almost like a virus. The challenge with viral marketing is knowing how it works. We argue that previous research has focused too much on the content of the messages, rather the ones who actually share them. READ MORE