Essays about: "marketing-engineering collaboration"
Found 1 essay containing the words marketing-engineering collaboration.
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1. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. READ MORE
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