Essays about: "marketing-engineering collaboration"

Found 1 essay containing the words marketing-engineering collaboration.

  1. 1. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elena Volkova; Kristin Holvid; [2013]
    Keywords : cross-functional collaboration; cross-functional integration; lean startup concept; marketing-engineering collaboration; high-tech startup;

    Abstract : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. READ MORE