Essays about: "marketing-plan"

Showing result 1 - 5 of 30 essays containing the word marketing-plan.

  1. 1. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  3. 2. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Namroud Sizar; Nilsson Emilia; [2022]
    Keywords : ;

    Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

  4. 3. Too Fast too Navigable : a study to research the effects of navigability for a customers purchase time

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Unn Zachrison; Anna Petersson; Axel Jönsson; David Carlsson; Fredrik Lindberg; Joel Nilsson; Jonatan Johansson; Oscar Söderlund; [2022]
    Keywords : ;

    Abstract : Among today’s seemingly endless amount of online stores and markets, differentiation is crucial. However, attracting and satisfying online shoppers requires websites to not only present originality in offers and products, but to also be efficient and easy to use. READ MORE

  5. 4. A customer-centric evaluation of a smart manufacturing concept : Development of a continuous improvement strategy for improving the productivity of a small and medium-sized enterprises

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Laufey Benediktsdóttir; [2019]
    Keywords : Smart manufacturing; customer value; key performance indicator; data analysis; continuous improvement; Smart tillverkning; kundvärde; nyckeltal; dataanalys; ständig förbättring;

    Abstract : Nytt AB is a startup focusing on simplifying the concept of smart manufacturing to small and medium-sized companies providing an add-on machine monitoring solution for data analyzing. The product is currently under development with the final product soon to be launched. In the next phase of Nytt AB, a marketing plan has to be strategized. READ MORE

  6. 5. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
    Keywords : Value Creation; Value Co-Creation; Customer Relationships;

    Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE