Essays about: "marketing"

Showing result 1 - 5 of 2845 essays containing the word marketing.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 2. The practice of content marketing strategic planning

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Kevin Wang; Theresia Zeidler; [2019-02-26]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. How to bug Cultural Change in food habits

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jennelie Byström; Ebba Varnauskas Mårtensson; [2019-02-26]
    Keywords : foodie; apperance; resistance; cultural identity; cultural appropriation; food culture; exposure; entomphagy; ento food; insects; marketing;

    Abstract : .... READ MORE

  5. 4. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Wastesson; Filippa Granting; [2019]
    Keywords : Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

    Abstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE

  6. 5. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Wang; [2019]
    Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE