Essays about: "marketing"

Showing result 1 - 5 of 2963 essays containing the word marketing.

1. 1. Finding the right influencer – An exploratory study within the beauty industry

   University essay from Göteborgs universitet/Graduate School

   Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
   Keywords : ;

   Abstract : MSc in Marketing and Consumption.... READ MORE

3. 2. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Brodin; Anna Forkman; [2019-07-03]
   Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

   Abstract : MSc in Marketing and Consumption.... READ MORE

4. 3. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Källström; [2019-07-03]
   Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

   Abstract : MSc in Marketing and Consumption.... READ MORE

5. 4. Escaping the free zone - What makes users pay for freemium online content?

   University essay from Göteborgs universitet/Graduate School

   Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
   Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

   Abstract : MSc in Marketing and Consumption.... READ MORE

6. 5. Analysing car-sharing and variations between practices within the mobility nexus in Gothenburg

   University essay from Göteborgs universitet/Graduate School

   Author : Mariya Kristiansen; Desislava Chukarska; [2019-07-03]
   Keywords : car-sharing; practice theory; variations; elements of practice; practitioner;

   Abstract : MSc in Marketing and Consumption.... READ MORE