Essays about: "marketing"

Showing result 1 - 5 of 3793 essays containing the word marketing.

  1. 1. Marketing Hybrid Events A qualitative study investigating the event industry during the Covid-19 pandemic and the change from physical to hybrid events

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Estephania Canessa Araya; Alice Nordgren; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Green Marketing: An opportunity or threat? A study about Swedish companies and their sustainability efforts to secure the future of upcoming generations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victoria Afnani; Emil Gustavsson; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Easy-to-use User Interfaces, the Future of Marketing? The marketability and sustainability of an easy-to-use User Interface.

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Albin Hällås; Magnus Högberg; Elsa Lyon; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  6. 5. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.2.12.0.0 : 2.12.0.0

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE