Essays about: "marketing"

Showing result 1 - 5 of 3251 essays containing the word marketing.

1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Jansson; Udani Pettersson; [2020-07-02]
   Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Abstract : MSc in Marketing and Consumption.... READ MORE

3. 2. The Utilisation of Capabilities in Born Globals’ Internationalisation Process - A Multiple Case Study of Swedish Born Globals

   University essay from Göteborgs universitet/Graduate School

   Author : Herman Fri; Ludvig Gillholm; [2020-06-29]
   Keywords : Born globals; internationalisation; ordinary capabilities; dynamic capabilities; networking capabilities; internally focused learning capabilities; market-focused learning capabilities; marketing capabilities; logistics capabilities;

   Abstract : MSc in International Business and Trade.... READ MORE

4. 3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

   University essay from Göteborgs universitet/Graduate School

   Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
   Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

   Abstract : MSc Marketing and Consumption.... READ MORE

5. 4. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : MSc in Marketing and Consumption.... READ MORE

6. 5. Green City Branding – How people respond to the built environment

   University essay from Göteborgs universitet/Graduate School

   Author : Peter Olsson; [2020-06-23]
   Keywords : ;

   Abstract : MSc in Marketing and Consumption.... READ MORE