Essays about: "marketing"

Showing result 1 - 5 of 3082 essays containing the word marketing.

  1. 1. How Global Record Companies Adapt to Digitisation in the Music Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Langley; Ali Ahmed; [2020-02-13]
    Keywords : ;

    Abstract : The music industry underwent a revolution with the advance of digitisation, which was a disaster for the record companies who relied on physical sales of music from CDs and cassettes. Digitisation meant that music in physical formats switched to digital formats, which came unexpectedly for record companies who lost revenue and market shares. READ MORE

  3. 2. Is Deforestation in Colombia Caused by Oil Palm Expansion?

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Mona Date; [2020]
    Keywords : ;

    Abstract : The palm oil industry is growing globally and palm oil is today the most used vegetable oil for biofuels, however, over the last years research has showed that it has caused great deforestation in Southeast Asia where the grand majority of oil palm is produced. There has also been reports on poor working conditions showing that the palm oil is not socially sustainable either. READ MORE

  4. 3. Machine Learning Based Prediction and Classification for Uplift Modeling

    University essay from KTH/Matematisk statistik; KTH/Matematisk statistik

    Author : Lovisa Börthas; Jessica Krange Sjölander; [2020]
    Keywords : Uplift Modeling; Data Pre-Processing; Predictive Modeling; Incremental Modeling; Random Forests; Logistic Regression; Neural Networks; Ensemble Methods; Machine Learning; Multi-Layer Perceptron; Inkrementell responsanalys; databehandling; prediktiv modellering; random forests; logistisk regression; neurala nätverk; mulit-layer perceptron; ensemble metoder; maskininlärning;

    Abstract : The desire to model the true gain from targeting an individual in marketing purposes has lead to the common use of uplift modeling. Uplift modeling requires the existence of a treatment group as well as a control group and the objective hence becomes estimating the difference between the success probabilities in the two groups. READ MORE

  5. 4. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Caroline Vibeke; Johanne Vibeke; [2020]
    Keywords : wine tourism; community; resources; collaboration; sustainability; marketing;

    Abstract : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. READ MORE

  6. 5. The Most Disturbing Definition: Are Extreme Cinema Films Part of One Big Genre?

    University essay from Lunds universitet/Filmvetenskap

    Author : Lancelot Jensen; [2020]
    Keywords : Extreme Cinema; Extreme Film; Extreme Movies; Disturbing; Controversial; Graphic; Violence in film; Sex in film; Sexual violence in film; Languages and Literatures;

    Abstract : In this essay I have looked at how the term extreme cinema should be categorized. Should it be categorized as a genre, a subgenre, an umbrella term or something else. To find this out I have divided the essay into three chapters, one long and two short. READ MORE