Essays about: "marketization of higher education"

Found 3 essays containing the words marketization of higher education.

  1. 1. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camila Moreira; Viktoria Chalkidou; [2018]
    Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

    Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

  3. 2. Facilitating Value in Higher Education : A study of interaction as a tool for value creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Sandström; Elisabeth Kindmark; [2016]
    Keywords : Co-creation of value; interaction; dialogical exchange; feedback; higher education; customer focus;

    Abstract : In Sweden two reforms were implemented in 2011 in order to delegate control to universities and improve the quality of tertiary education. Despite the efforts, Swedish universities are experiencing a quality crisis and the majority of students are receiving less than the recommended nine hours per week of tutor led education. READ MORE

  4. 3. The assessment of organizational culture in government agency mergers - a case study of the establishment of the Swedish Council for Higher Education

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustav Almqvist; Matilda Bengtson; [2013]
    Keywords : Public administration; Government agencies; New Public Management NPM ; Mergers and acquisitions M As ; Organizational culture;

    Abstract : The last two decades have witnessed many mergers between Swedish government agencies. Within the private sector, organizational culture has gradually become recognized as an important factor in mergers and acquisitions (M&As). The New Public Management (NPM) concept reflects the tendency of corporate influences upon public administration. READ MORE