Essays about: "markets-as-networks"
Found 1 essay containing the word markets-as-networks.
1. Bringing the Interaction Model into the 21st century: Applying and Developing the Interaction Model for the Service IndustryUniversity essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : Drawing upon research conducted in the 1960’s and 1970’s, the IMP group 1982 created the Interaction Model which has had a pivotal effect on how academic scholars and practitioners alike, think about relationships. The development of the Interaction Model was and still is important since it constitutes the very foundations on which the network perspective lies and as such also affects much of the academic research that is currently being conducted around the world. READ MORE